Jeffrey Hayzlett: How to Be a Culture Hero • Knowledgelink

Entrepreneurial savant Jeffery Hayzlett talks about the importance of company culture and something he calls the “hero factor.” When a company culture centers around core values, rather than the bottom line, the company is stronger for it. Hayzlett has been the Chief Marketing Officer of Eastman Kodak, guest host on Celebrity Apprentice for three seasons, and written a number of bestselling books. From his diverse experience, he shares many stories of what happens when companies commit (or don’t) to such central values.


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