Eric Siu: Teach Your Way to Podcasting Success • Knowledgelink

Eric Siu brought back a company on the brink of failure, all while scripting, producing, and editing his own podcast: Growth Everywhere. Now one of the Top Fifteen podcasts to listen to (just behind Oprah!) and close to 900,000 downloads a month, Siu has been creating and marketing hot content for years. As half of the Marketing School podcast (with Neil Patel), host of Growth Everywhere, and CEO of Single Grain, Siu is a renowned marketing genius and expert. But how did he get here and what makes him so good?

This week Jon and Eric discuss the keys to marketing success, how to build a successful brand, and how to get your audience engaged.



2:25 Tell us a little about Single Grain
6:23 Was the plan to make education the driver for your marketing?
7:43 How do you come up with the ideas for your shows and maintain a consistent schedule?
10:55 How do you feel about episode length and frequency?
14:49 Strategies for driving people to give feedback?
16:35 How has the number of listeners changed how you run the show? Do you plan on monetizing the show?
19:26 What’s the most exciting part of creating educational materials?
21:10 What have you learned about content production across the board that you are able to turn out high-quality content so quickly?
25:35 What are some of the lessons you’ve learned
if you could do it all over again? How would you make it easier or better for you?
27:10 What does the name Single Grain mean?
28:35 What are the top three podcasts you listen to?
Want to learn more about Eric Siu and how to become a marketing pro?
Watch his FREE content in the Knowledgelink Network!
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Check out Single Grain.
Follow Eric on Instagram and Twitter for the latest marketing news.
Want to listen to the podcasts Eric mentioned?

Check out this episode!

Author: Jon Tota

Over the past two decades, Jon Tota has established himself as a pioneer in online education for corporate training. He began his career on Wall Street in sales and technology positions at PaineWebber and UBS. Then after years as a business analyst to some of the largest firms in financial services, Jon co-founded Edulence in 2002 to develop online training solutions for corporate educators.

Edulence’s Knowledgelink platform has become a leader in cloud-based eLearning, offering the premier network connecting experts with enterprise learners. Jon is now focused on discovering the best experts and helping them turn their knowledge into a subscription business.