As a Subject Matter Expert, your content is your business. And when you create a product, it is important to take your time to define the essentials of your specific offering (i.e online course, book, white paper, presentation, talk, ppt, etc.)
When it comes to building out your online course, the thought of creating content can be pretty daunting.
There are many obstacles that get in the way of getting it done and the biggest obstacle we hear is the doubt that you can create the content. “I do not have the time to create content.” OR “I do not have the budget to produce videos.” OR “I might not get the ROI on my content.” Content experts are very busy individuals. Most of the time you are booked solid with speaking opportunities, in person trainings or workshops on their expertise. After all that is what brings in the revenue month after month.