Creating an online platform for your content can add A LOT of value to your business, so why are so many people hesitant to take the plunge? A concern we often hear is “How am I going to build this thing, where do I even start?” Building out and maintaining your online center can seem like a daunting task. But it doesn’t have to be!
Contrary to popular belief, it does not take an army to create and support your online platform. You don’t even need a small platoon! At Knowledgelink we have created a Customer Success process that will guide you through the steps you need to take to get your online platform up and running. All you need is a little bit of time, and who knows, you might even have some fun!
So, are you ready to build your online platform? Take the first step and keep scrollin’ to check the 3 best tips we have selected from our Customer Success process.
Step 1: Evaluate Your Business
Before you start your build out, it is important to set goals and assess the issues you want your online platform to address. Ask yourself; will an online platform solve a current problem that my clients and I are facing? It is essential to determine if there is an actual need for a platform. You do not want to go through the process of constructing a beautiful program only to find out that there is no audience for it! Take the time to speak to your clients about their needs and also assess your own.
Step 2: Structure your media
Now on to the bread and butter, your content! Before loading your media into the online platform, you should think about how you want to organize and structure your courses. What courses will you want to offer your clients? How will you segment your media? Consider what will be the most logical flow that will allow your clients to easily navigate through your online platform.
You want to Remember to keep you courses concise and to the point. We recommend limiting a course to about 10 or so pieces of media. If you are going to include videos, try to keep them to 15 minutes or less. Do you have longer videos? Not problem! This gives you the opportunity to divide your longer video into segments to create a new course entirely. Not only will this give the illusion of having more content, but segmenting courses will make the media much more digestible for your users.
Step 3: Determine a Pricing Structure
Last but not least! Now you have to decide how you want to sell your courses. We recommend 3 different business models that have proven to be the most effective in selling online courses.
First, Subscriptions. Subscriptions are essentially membership sites and are extremely popular in today’s marketplace but sometimes harder to sell. Second, Course Bundles. Course Bundles are probably the most popular option that you see today. They give you the ability to package content and sell it at a higher dollar amount. Third, our final option is sponsorships, which are unique and are becoming more popular in today’s market. This involves bringing in a larger corporate client to sponsor the users who have access to your offering.
If you want to learn more about these 3 methods, check out our 3 Best Business Models for Selling Content blog.
Also, feel free to contact us and we’ll help you decide whether building an online course is right for your business.